AI, a “beta ghost” that confuses all radars

Artificial intelligence is disrupting global markets. This “phantom beta” makes traditional financial models obsolete. At M17, we advocate for realistic budget strategies, precise cost modeling, and investment optimization for projects based in Marrakech and beyond.

Empires collapse, brands are born

“Many companies will die – sell their stocks,” warn the authors. “But many others will be born – create them.” Marrakech is the perfect ground for bold brand identity creation. At M17, our hotel design studio in Marrakech builds immersive, story-driven concepts with high-end brand storytelling and creative branding strategies that set businesses apart.

The real capital is people

AI threatens not only low-skill jobs but elite professions as well. That’s why human-centered leadership is now essential. M17 helps businesses in Marrakech with strategic staff management, artistic direction, and professional casting to ensure their vision is carried out with consistency and emotional impact.

Marrakech, creative capital in a post-AI world

While Wall Street trembles, Marrakech reinvents itself. With local talent, immersive visual content production, media campaigns for hospitality brands, and bold digital content strategies, M17 turns the global AI crisis into a local creative revolution.  The future won’t be traded—it’ll be branded.